The Edit
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How to Choose the Right Nail Color for Your Skin Tone
The right nail color can make your hands look brighter, your skin more even, and an outfit more intentional. The wrong one can do the opposite, and it is rarely because the shade itself is unflattering. More often it is a mismatch with your undertone. Once you understand how…
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Cuticle Care 101: How to Keep Yours Healthy
Cuticles are the most overlooked part of a manicure, and often the most abused. They get pushed, clipped, and nipped in the name of a tidy edge, usually without anyone stopping to ask what they are actually for. At The Shade, we treat cuticles as skin that deserves care,…
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How to Keep Your Nails Healthy Between Manicures
Keep your nails strong and healthy between appointments with these simple habits. Nail-care tips from The Shade in SoHo, NYC.
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Gel Manicure Aftercare: Do’s and Don’ts
Your gel manicure aftercare guide — the do's and don'ts that keep your nails looking freshly done for weeks. From The Shade in SoHo, NYC.
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Red Light, Included on Every Visit to The Shade
Red light is included on every visit to The Shade — delivered by our own patented machine with built-in dust extraction that keeps the air cleaner for guests and technicians.
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Nail Salon Gift Cards: The Perfect NYC Gift
Some gifts get quietly returned. A beautifully done manicure is not one of them. A nail salon gift card is one of those rare presents that feels both personal and effortless: it says you noticed someone deserves an hour to themselves, without requiring you to guess a size, a…
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Are French Manicures Still in Style?
The French manicure has been pronounced “over” more times than we can count. Every few seasons a trend report buries it, and every few seasons it walks right back onto the runway, the red carpet, and into our SoHo studio. So let’s settle the question honestly: the French manicure…
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The Lymphatic Finish: How Every Service Ends at The Shade
Every Shade service ends with a considered lymphatic finishing treatment for your hands, arms, and legs — the same modalities as our sister studio, The Tox.
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Where to Get Nail Art in NYC: A Considered Guide
Nail art in New York has grown up. What was once shorthand for busy, maximalist designs now spans everything from a single hand-painted line to intricate, gallery-worthy detail. The city is full of talent, which is a gift and a challenge: the range is enormous, and finding the right…
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Apres Nails in NYC: What They Are and Who They’re For
If you have spent any time in NYC nail circles lately, you have probably heard someone mention Apres. The name gets used loosely, sometimes for a specific product line and sometimes as shorthand for a whole category of nail enhancement. It is worth understanding what people actually mean, because…
