Privacy Policy
Last Updated: June 1, 2026
The Shade, “we”, “our”, or “us”, respects the right to privacy of all users of https://theshadetechnique.com, the “Shade Site”, and all users of the services of The Shade, the “Shade Services”. The Shade is committed to keeping any and all collected information confidential, secure, and private. This Privacy Policy explains our information practices.
This Privacy Policy governs all data collection and usage through the Shade Site and the Shade Services. By using the Shade Site and or the Shade Services, you agree to this Privacy Policy. Continued use of the Shade Site or the Shade Services following the posting of updates or changes constitutes acceptance of those changes. If you do not agree with this Privacy Policy, please do not provide Personal Information and refrain from using the Shade Site and the Shade Services.
Information Collected
The Shade collects information that you voluntarily provide to us. Personal Information may include, but is not limited to, your name, address, telephone number, email address, birth date, gender, race, payment information, and health information you choose to provide, collectively referred to as “Personal Information”.
The Shade Site collects Personal Information only when knowingly and willingly provided, including through booking forms, membership forms, surveys, and direct communications. Personal Information is used solely for the purpose for which it was collected unless otherwise disclosed.
The Shade may also receive information from third parties, including affiliated health care providers or estheticians, relating to services provided to you.
We may collect non personal information such as IP address, browser type, device information, location data, and operating system information to improve site functionality and service quality.
Google Analytics
The Shade uses Google Analytics to understand how visitors use the Shade Site. Google Analytics collects information such as pages visited and frequency of visits. Google Analytics collects IP addresses but does not collect identifying information such as names.
Information collected through Google Analytics is used only to improve the Shade Site. You may disable cookies in your browser to prevent Google Analytics tracking. Google’s use of data is governed by Google Analytics Terms of Use and Google Privacy Policy.
Uses of Your Information
The Shade uses Personal Information to provide services, process bookings, manage accounts, communicate with you, and operate our business.
We may share Personal Information with service providers that perform services on our behalf, including appointment scheduling, payment processing, customer communications, analytics, and marketing automation. These service providers are contractually restricted to using Personal Information solely to provide services for The Shade and may not use the information for their own purposes.
Notwithstanding the foregoing, all the above categories exclude text messaging originator opt in data and consent; this information will not be shared with any third parties.
We may send emails related to services, promotions, or company updates in accordance with applicable law. Text message communications are governed by the Text Messaging and SMS Communications section below.
The Shade does not sell, trade, or rent Personal Information to third parties. Personal Information may be disclosed if required by law, court order, legal process, or to protect the rights, property, or safety of The Shade, our users, or the public.
Text Messaging and SMS Communications
If you provide your mobile phone number and opt in to receive text messages from The Shade, we may send transactional, informational, or marketing messages related to appointments, services, promotions, or account activity. Message frequency may vary. Message and data rates may apply.
Consent to receive text messages is not a condition of purchase. You may opt out at any time by replying STOP to any message.
All the above categories exclude text messaging originator opt in data and consent; this information will not be shared with any third parties.
Cookies
The Shade Site may use cookies to enhance user experience and site performance. You may disable cookies through your browser settings; however, doing so may limit site functionality.
The Shade does not track users across websites over time and does not respond to Do Not Track signals.
Security Methods
The Shade employs commercially reasonable physical, technical, and administrative safeguards to protect Personal Information. Data transmitted through the Shade Site is encrypted using SSL technology. While we strive to protect Personal Information, no method of transmission over the Internet is completely secure.
Storage of Information
All information is stored and processed in the United States. By using the Shade Site and Services, you consent to the storage and processing of information in the United States.
Children
The Shade does not knowingly collect Personal Information from individuals under the age of 13. If such information is inadvertently collected, it will be deleted.
Links to Other Websites
The Shade Site may contain links to third party websites. The Shade is not responsible for the privacy practices or content of those sites. This Privacy Policy applies only to information collected by The Shade.
California Consumer Privacy Rights
California residents have rights under the California Consumer Privacy Act and California Privacy Rights Act, including rights to access, correct, delete, and limit the use of Personal Information, subject to legal exceptions.
Requests may be submitted by emailing Hello@TheShadeTechnique.com or calling 917 319 9858. Verification of identity is required. Requests may be limited to two per twelve month period as permitted by law.
The Shade does not discriminate against users for exercising privacy rights.
Retention of Information
Personal Information is retained for as long as reasonably necessary to fulfill business or legal purposes.
Policy Amendments
The Shade may update this Privacy Policy at any time. Updates will be posted on the Shade Site. Continued use of the Shade Site or Services constitutes acceptance of the updated policy.
Contact Information
If you have questions about this Privacy Policy, contact us at:
Telephone
917 319 9858
Mailing Address
The Shade
601 21st Street, Suite 300
Vero Beach, Florida 32960