Thoughtfully crafted nail care experiences designed to restore, refine, and elevate, blending intention, technique, and modern design.
because details matter.
A curated selection of nail services designed to elevate, restore, and refine — an elevated approach to nail care, thoughtfully crafted in every detail.
Our Nude manicure, finished in long-wear gel polish from the full Shade library. Cured under low-irradiance LED for a glass-smooth, weeks-long wear.
Our Nude manicure, finished in long-wear gel polish from the full Shade library. Cured under low-irradiance LED for a glass-smooth, weeks-long wear.
Hand-built structured gel sculpted in the chair to reinforce the natural nail. Custom apex placement for strength, balance, and a flawless finish — clear or any Shade.
Hand-sculpted structured gel is expertly built directly on your natural nail to provide added strength, support, and long-lasting durability. The result is a beautifully balanced, flawless finish in clear or your choice of signature Shade.
Bespoke shape and cuticle work, hand and forearm treatment in our Silhouette Sculpting Lotion, finished in your choice of UV-protectant or collagen gloves and a high-buff shine. No polish.
Bespoke shape and cuticle work, hand and forearm treatment in our Silhouette Sculpting Lotion, finished in your choice of UV-protectant or collagen gloves and a high-buff shine. No polish.
Our Nude pedicure, finished in long-wear gel polish from the full Shade library.
Our Nude pedicure, finished in long-wear gel polish from the full Shade library.
Our signature dry pedicure — no soak. Bespoke shape, deep cuticle work, callus refinement, red-light therapy, and a lymphatic-drainage treatment through foot and calf in our Silhouette Sculpting Lotion. Finished bare and buffed.
Our signature dry pedicure — no soak. Bespoke shape, deep cuticle work, callus refinement, red-light therapy, and a lymphatic-drainage treatment through foot and calf in our Silhouette Sculpting Lotion. Finished bare and buffed.
Two- to three-week maintenance on existing length. We rebalance the apex, refresh the cuticle area, and replace anything that needs replacing.
Two- to three-week maintenance on existing length. We rebalance the apex, refresh the cuticle area, and replace anything that needs replacing.
A custom set, sculpted in the chair to your shape and length. No pre-made tips — every nail is built to fit your hand.
A custom set, sculpted in the chair to your shape and length. No pre-made tips — every nail is built to fit your hand.
Explore services
our philosophy
Intentional by design
Every service is created with care and attention, ensuring a calm, elevated experience.
Quality you can feel
Professional-grade products chosen for performance and nail health.
Precision in every detail
Skilled technicians focused on hygiene, technique, and flawless results.
Flagship studio
345 W. Broadway New York NY 10013
A refined space inspired by New York’s pace, precision, and effortless style.
Flagship studio
345 W. Broadway New York NY 10013
A refined space inspired by New York’s pace, precision, and effortless style.
who we are
At The Shade, we see nail care as more than a routine — it’s a personal ritual and a form of self-expression. Our approach blends thoughtful technique with modern aesthetics, creating services that feel intentional, refined, and uniquely yours.
Every service is carefully curated, using premium products and expert care to ensure both beauty and nail health. From clean, minimalist manicures to expressive designs, we focus on precision, balance, and detail in everything we do.
Visit our SoHo nail salon on W. Broadway to explore our signature services: the dry manicure, gel manicure, and pedicure — each performed with our signature waterless technique.
Elevated manicure experiences designed to refine, strengthen, and perfect your natural nails with precision and intention.
Bespoke extension experiences designed to sculpt, lengthen, and transform your nail profile with artistry and structural integrity.
Elevated manicure experiences designed to refine, strengthen, and perfect your natural nails with precision and intention.
Elevated pedicure experiences designed to restore, soften, and revitalize your feet and soles with care and intention.
Simultaneous manicure and pedicure experiences performed by two technicians, designed for guests who want a complete look in a single appointment.
