The Shade Technique brings a skin-care-meets-nail-care approach to 345 W. Broadway — luxury nail care, done with intention, in downtown Manhattan.
Tucked into 345 W. Broadway, The Shade Technique is a luxury nail salon built for the way New Yorkers actually live — steps from SoHo’s shops and galleries, an easy stop before a meeting, a dinner, or a weekend off.
What sets us apart isn’t just the address. It’s the approach: a waterless technique, premium products, and a calm studio where the health of your natural nail comes first. Beautiful hands and feet are the result — not the shortcut.
Explore our SoHo services: the dry manicure, gel manicure, and pedicure — each performed with our signature waterless technique.
It’s the philosophy behind everything we do: skin care meets nail care.
On W. Broadway in the heart of SoHo — convenient to TriBeCa, NoLita, and the West Village.
Our signature dry technique protects the natural nail and makes your manicure last longer.
A calm studio and skilled technicians who treat every service as care, not a quick fix.
Our services
From dry manicures to gel and pedicures — every service is performed with our signature waterless technique.
Our Nude manicure, finished in long-wear gel polish from the full Shade library. Cured under low-irradiance LED for a glass-smooth, weeks-long wear.
Our Nude manicure, finished in long-wear gel polish from the full Shade library. Cured under low-irradiance LED for a glass-smooth, weeks-long wear.
Hand-built structured gel sculpted in the chair to reinforce the natural nail. Custom apex placement for strength, balance, and a flawless finish — clear or any Shade.
Hand-sculpted structured gel is expertly built directly on your natural nail to provide added strength, support, and long-lasting durability. The result is a beautifully balanced, flawless finish in clear or your choice of signature Shade.
Bespoke shape and cuticle work, hand and forearm treatment in our Silhouette Sculpting Lotion, finished in your choice of UV-protectant or collagen gloves and a high-buff shine. No polish.
Bespoke shape and cuticle work, hand and forearm treatment in our Silhouette Sculpting Lotion, finished in your choice of UV-protectant or collagen gloves and a high-buff shine. No polish.
Our Nude pedicure, finished in long-wear gel polish from the full Shade library.
Our Nude pedicure, finished in long-wear gel polish from the full Shade library.
Our signature dry pedicure — no soak. Bespoke shape, deep cuticle work, callus refinement, red-light therapy, and a lymphatic-drainage treatment through foot and calf in our Silhouette Sculpting Lotion. Finished bare and buffed.
Our signature dry pedicure — no soak. Bespoke shape, deep cuticle work, callus refinement, red-light therapy, and a lymphatic-drainage treatment through foot and calf in our Silhouette Sculpting Lotion. Finished bare and buffed.
Two- to three-week maintenance on existing length. We rebalance the apex, refresh the cuticle area, and replace anything that needs replacing.
Two- to three-week maintenance on existing length. We rebalance the apex, refresh the cuticle area, and replace anything that needs replacing.
A custom set, sculpted in the chair to your shape and length. No pre-made tips — every nail is built to fit your hand.
A custom set, sculpted in the chair to your shape and length. No pre-made tips — every nail is built to fit your hand.
Explore services
Beautiful nails start with healthy hands. At The Shade, every treatment goes beyond color and design—focusing on skin, cuticles, and long-term care. Because your hands tell a story, and they deserve attention, intention, and expert touch.
Explore Services"The best nail studio in SoHo — my nails have never looked or felt better."
Average client Rating
We’re at 345 W. Broadway, New York, NY 10013 — in the heart of SoHo, convenient to TriBeCa, NoLita, and the West Village.
Dry (waterless) manicures, gel manicures, and pedicures — each performed with our signature waterless technique that protects the natural nail.
Tap Book Now to reserve online, or call us at (929) 334-9969. Walk-ins are welcome when availability allows.
AT THE SHADE STUDIOS
The Shade Technique — 345 W. Broadway, New York, NY 10013. (929) 334-9969.
Get StartedMon, Wed, Sat: 9:00 AM–5:00 PM · Tue, Thu: 12:00–8:00 PM · Fri: 12:00–9:00 PM · Sun: 10:00 AM–6:00 PM