Long-lasting color, flawless finish — applied with precision in the heart of SoHo.
A gel manicure is only as good as the prep beneath it. At The Shade, we apply gel over a precise, waterless foundation — so color bonds to a firm, stable nail instead of one swollen from soaking. That’s the difference between gel that lifts in a few days and gel that stays flawless for weeks.
Every set is built around the health of your natural nail. We refine, we shape, we protect — then we add color that wears beautifully and comes off cleanly, without damage to what’s underneath.
Prefer a classic finish or care for your feet? Explore our dry manicure and pedicure in SoHo.
It’s our whole philosophy in one service: skin care meets nail care. Strong nails first, stunning color that follows.
Applied over a dry, stable nail, your gel resists lifting and chipping far longer than a traditional set.
Meticulous prep means color sits clean to the cuticle line, with a high-shine finish that lasts.
Careful application and gentle removal protect the natural nail — so healthy nails stay healthy.
Our services
Choose the finish that fits you — each performed with our signature waterless technique.
Our Nude manicure, finished in long-wear gel polish from the full Shade library. Cured under low-irradiance LED for a glass-smooth, weeks-long wear.
Our Nude manicure, finished in long-wear gel polish from the full Shade library. Cured under low-irradiance LED for a glass-smooth, weeks-long wear.
Hand-built structured gel sculpted in the chair to reinforce the natural nail. Custom apex placement for strength, balance, and a flawless finish — clear or any Shade.
Hand-sculpted structured gel is expertly built directly on your natural nail to provide added strength, support, and long-lasting durability. The result is a beautifully balanced, flawless finish in clear or your choice of signature Shade.
Bespoke shape and cuticle work, hand and forearm treatment in our Silhouette Sculpting Lotion, finished in your choice of UV-protectant or collagen gloves and a high-buff shine. No polish.
Bespoke shape and cuticle work, hand and forearm treatment in our Silhouette Sculpting Lotion, finished in your choice of UV-protectant or collagen gloves and a high-buff shine. No polish.
Our Nude pedicure, finished in long-wear gel polish from the full Shade library.
Our Nude pedicure, finished in long-wear gel polish from the full Shade library.
Our signature dry pedicure — no soak. Bespoke shape, deep cuticle work, callus refinement, red-light therapy, and a lymphatic-drainage treatment through foot and calf in our Silhouette Sculpting Lotion. Finished bare and buffed.
Our signature dry pedicure — no soak. Bespoke shape, deep cuticle work, callus refinement, red-light therapy, and a lymphatic-drainage treatment through foot and calf in our Silhouette Sculpting Lotion. Finished bare and buffed.
Two- to three-week maintenance on existing length. We rebalance the apex, refresh the cuticle area, and replace anything that needs replacing.
Two- to three-week maintenance on existing length. We rebalance the apex, refresh the cuticle area, and replace anything that needs replacing.
A custom set, sculpted in the chair to your shape and length. No pre-made tips — every nail is built to fit your hand.
A custom set, sculpted in the chair to your shape and length. No pre-made tips — every nail is built to fit your hand.
Explore services
Beautiful nails start with healthy hands. At The Shade, every treatment goes beyond color and design—focusing on skin, cuticles, and long-term care. Because your hands tell a story, and they deserve attention, intention, and expert touch.
Explore Services""My gel lasts longer here than anywhere I've been — and my nails actually feel healthier.""
It’s not just about how my nails look—it’s how my skin feels, how my hands move, and how confident I feel afterward. It’s a completely different experience.”
Average client Rating
With our waterless prep, most clients get two to three weeks of wear before a fill or refresh — often longer than a standard gel set.
Not when it's applied and removed properly. We prep gently and remove without harsh scraping, protecting the natural nail underneath.
At The Shade in SoHo (345 W. Broadway). Every gel manicure uses our precise, waterless technique.